Precision pricing for industrial distributors

Find the margin leaks hiding in your quote book.

Send a read-only export of your catalog and quote/order history. Caliprice returns a ranked report of below-cost revenue, under-margin lines, and the SKUs your reps price inconsistently — so you can fix the leaks.

Read-only exportNo system accessNo obligation
Quote #Q-20418
Acme Industrial Supply · 5 lines
2 LINES FLAGGED
Line itemPriceMargin
Brass ball valve 2″
BV-200-BR · ×8
$184.00
31%
PVC pressure pipe 4″
PP-400-20 · ×15 · below cost
$96.50
−8%
Cam-lock coupling 3″
CG-300-AL · ×24
$41.75
28%
Weld neck flange 6″
WN-600-15 · ×4 · thin margin
$128.00
5%
Galvanized pipe hanger
PH-075-GV · ×60
$12.20
24%
Caliprice flags
Margin left on the table, this quote alone
$1,310
The problem, measured

We measured a $454M distributor's full year of quotes. Here's what their book hid.

Mid-market distributors leak an estimated 100–300 basis points of margin a year (Distribution Strategy Group). We didn't model an average — we measured one distributor's actual book.

74,063 SKUs · 206,264 quote lines · 12 months analyzed
$5.97M

of revenue shipped below cost — lines the system never flagged.

$42M

of revenue priced under 20% margin — thin deals stacking up unnoticed.

−43%to+94%

margin on the identical 6″ pipe — one buyer below cost, another at +94%, across 30 customers in a year.

$9.5Mrecoverable margin

Recoverable gross margin, measured from their own won deals and capped conservatively — no line priced above what another customer already paid for that exact part. At a distributor's ~3% net margin, it drops almost straight to the bottom line. Even a quarter point of recovered price is roughly an 8% lift in operating profit.

Prefer public data? We found the same pattern in 23 government bid tabulations. Read the public-bid study →

How it works

A free margin-leakage audit on your own data

No software to install, no access to your systems. One read-only export, one report back.

01

Send a read-only export

Your catalog and a year of quotes — any format. No system access, no integration, ever.

02

We find the leakage

In about a week: dollars sold below cost, dollars under-margin, and your most price-inconsistent SKUs — from your numbers.

03

You keep the report

Yours either way. If it's useful, we talk about turning the leakage off at quote time. No obligation.

What you get

Your margin report, in plain numbers

One read-only export in, one clear report back — ranked so you know exactly where to start.

  • Total dollars quoted or sold below cost
  • Revenue priced under your target margin
  • The SKUs with the widest price spread across quotes
  • Which reps and branches drive the most margin variance
  • Your top opportunities, ranked by recoverable margin

Your data stays yours

Single-tenant. Never shared, never used to help a competitor.

Your reps stay in control

Caliprice suggests; your people decide — always an override.

Read-only, no risk

A one-time export. No integration, no IT project, no commitment.

Who it's for

Distributors who quote by hand across a big catalog

Industrial / MROPVFElectricalWaterworksFluid powerFastenersSafety / PPE
$20M–$500Mannual revenue

Best fit: 10,000+ SKUs, outside sales quoting by hand, branch-level price overrides, and an ERP you can export quote history from.

Your data, handled carefully

Sending us your quote history is a serious ask. Here's how we treat it.

Do you need access to our ERP or systems?

No. You send a one-time, read-only export in any format. We never connect to your systems.

Do you sign an NDA?

Yes — we provide a mutual NDA before you send anything. You don't have to draft it.

Who can see our data?

Only the people running your audit. It's single-tenant and never shared, sold, or used to help a competitor.

Is our data used to train any model?

No. We analyze your export to build your report — we never use it to train models.

How long do you keep it?

We delete your export whenever you ask, and by default once your report is delivered.

What does it commit us to?

Nothing. The audit is free, the report is yours either way, and there's no obligation.

Get started

See where your margin goes — free.

We built this for a $454M distributor and found $9.5M in recoverable margin. Most distributors are leaking 1–3% the same way — we'd like to show you yours, free.

  • A read-only export — no system access
  • We send the NDA — your data stays yours
  • A reply within one business day
Request your free audit
Takes about a minute.

These just help us tailor your report — all optional.

No cost, no obligation. We never share your data.